The 16th International Conference on Emergency Medicine, ICEM 2016, the largest of its kind in Africa, took place at the Cape Town International Convention Centre (CTICC), from 18 – 21 April 2016.
The theme for this year: Emergency Medicine Now: Knowledge, Action and Accountability, was well represented within all the workshops and presentations held at the conference.
Promising four days filled with impactful presentation after presentation, thousands of emergency-junkies from all over the globe flocked to Cape Town.
As a gold sponsor at ICEM 2016, Lodox ensured that we had a “full-bodied” presence and manned an eye-catching exhibition at the conference, forming part of a large variety of exhibitors showing off the latest trends and technology in emergency medicine. Our high-resolution full-body images drew much interest and served as great conversation starters with various types of international key opinion leaders and aspiring users from neighboring countries. Our Lodox “candy” was all the rage, with its full-body X-ray wrapper and fresh minty aroma drawing in even more attention and opportunities to spread the word on our innovative trauma imaging solution.
With the impressive backdrop of a near life-sized Xmplar-dr system, our white couches created a “comfort zone” where we were able to engage in relaxed conversations with colleagues from around the world. What became very clear from these discussions, is that South Africa is clearly a thought leader in the realm of trauma and emergency care. Despite an often critical lack of resources, the sheer number and variety of cases that our clinicians face ensure that a world-class expertise develops rapidly. Couple this experience with the South African propensity to innovate, and our brave men and women become the cutting-edge of emergency medicine.